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ELIZABETH, NJ (May 31, 2020) – Having sushi withdrawal during the lockdown? If you live in New York or New Jersey, almost every item you can find at your local sushi bar can now come directly to your door from True World Foods, a wholesale seafood and Asian food distributor that supplies 80% of high-end and mid-range sushi restaurants in the U.S. and Canada. Orders placed with True World Foods New York at https://trueworldfoodsny.com/ can be delivered from the company’s local warehouse in one to three business days.

Fish, seafood and more: Fish and seafood selections range from fresh bluefin and yellowfin tuna and Atlantic and king salmon – both cut in one-pound pieces the morning of delivery for just-caught freshness – to live lobster and king crab as well as frozen Chilean sea bass, marinated mackerel, octopus legs, squid rings, salmon roe, crawfish and calamari salads and more. Many items are ready to use or cook without needing sushi-chef knife skills.

The list also includes grocery items such as frozen gyoza dumplings, edamame, seaweed salad, and large bags of both white and brown rice, along with sushi staples such as nori, wasabi, pickled ginger and multiple varieties of soy sauce. All products feature the same premium quality and food safety controls as those sold to restaurants.

“We have been the #1 supplier to North American sushi restaurants for more than 45 years, but we have never sold directly to consumers in the past,” said Robert Bleu, president of True World Group, the parent company of True World Foods. “Sushi chefs are the most demanding customers in all of the food complexes.  If it meets their standards, you will be blown away.  Our home delivery service fills a gap for fish and seafood lovers who want the best possible fish during the COVID-19 quarantine, and we expect to continue it after the crisis passes.”

Delivery 4 days a week: Orders are delivered in the same True World Foods-owned refrigerated trucks normally used to supply sushi restaurants in the tri-state area, following the Centers for Disease Control (CDC) safety guidelines. The website includes detailed instructions on food storage, thawing and cooking.

New York and New Jersey deliveries are available on Monday, Wednesday, Thursday and Friday. Orders require a $100 minimum and must be placed by midnight the day before the desired delivery. 

The company rolled out its first direct-to-consumer program in Atlanta in April and plans to add service in Los Angeles, Chicago, San Francisco and Sacramento shortly. Each geography will be supplied from the local True World Foods warehouse, leveraging the company’s 26 locations throughout North America.